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Community Benefits Health (CBH) Project

Community Benefits Health (CBH) is a project that creatively uses messaging and non-cash incentives to support communities improve their behaviors towards improving maternal, newborn and child health (MNCH). CBH program is part of the “Innovations” project that is testing creative solutions for improving the survival and health of women, babies and children. CBH aimed to promote healthy behaviors and reduce resistance to accessing services, ultimately changing normative behaviors or community wide social norms. The program was implemented between April 2014 and March 2016, targeted 34 communities in 6 CHPS zones within Jirapa, Lambussie, and Wa West Districts in the Upper West Region of Ghana. The main objective is to improve MNCH by addressing the demand side barriers through behavior change around social norms and normative behavior and gender empowerment.

Project Outcomes

  • Strong effect on breastfeeding initiation within 30 minutes of birth and almost none on exclusive breastfeeding
  • Immediate breastfeeding initiation: outstanding increase from 18.7% to 21.2% across intervention communities
  • Modest improvement in exclusive breastfeeding by 3.5% across all intervention in communities
  • A large increase in skilled birth attendance by 10%
  • Large improvement in postpartum care from 5% to 10%

Funded by: Bill and Melinda Gates Foundation

Partnered with: Concern Worldwide (CWW), USA


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